Color palette, typography, and logo mark directions for EG Advisors / Grant Mining materials.
Four colors, each with one job.
Schibsted Grotesk carries headlines and the wordmark. Work Sans handles body copy, labels, links, and UI text. Both are confirmed native in Squarespace's font picker — no code injection needed.
The finalized "eg" script mark — a connected lowercase e and g — paired with the "Easy Grants" wordmark in two lockup orientations.
Don't run the mark below roughly 32px tall — the small circle and the crossing point are the first details to close up.
Keep space around the mark at least equal to the width of its descender loop. Don't crowd it against text or edges.
Use Forest or Parchment only. No gradients, no Moss fill, no drop shadows on the mark itself.
Scale proportionally. Never stretch, skew, or independently resize width vs. height.