EG Advisors · Brand Reference

Brand Kit

Color palette, typography, and logo mark directions for EG Advisors / Grant Mining materials.

Color Palette

Four colors, each with one job.

Forest
Headings / buttons
#1B3A2B
RGB 27, 58, 43
Parchment
Background
#EDE8D8
RGB 237, 232, 216
Ink
Body text
#232220
RGB 35, 34, 32
Moss
Links / accent
#56734A
RGB 86, 115, 74
BackgroundParchment · #EDE8D8
Heading textForest · #1B3A2B
Body textInk · #232220
Button backgroundForest · #1B3A2B
Button textParchment · #EDE8D8
Links / accentMoss · #56734A

Typography

Schibsted Grotesk carries headlines and the wordmark. Work Sans handles body copy, labels, links, and UI text. Both are confirmed native in Squarespace's font picker — no code injection needed.

Schibsted GroteskDisplay / wordmark
Weight 700
Are you really ready for grants?
Schibsted GroteskSection heading
Weight 600
Guided by Experience
Work SansBody copy
Weight 400
About 70% of private foundation grants don't need a full proposal — they need a clear letter of intent. The hard part isn't the writing. It's the finding.
Work SansLink / accent
Weight 600, Moss, underlined
Work SansEyebrow / caption
Weight 700, uppercase, tracked
Section C · Policies and documentation
Weights on handWork Sans
Regular Medium Semibold Bold

Logo Mark

The finalized "eg" script mark — a connected lowercase e and g — paired with the "Easy Grants" wordmark in two lockup orientations.

eg mark, Forest on Parchment
Primary mark — Forest on Parchment#1B3A2B on #EDE8D8
eg mark, Parchment on Forest
Reversed mark — Parchment on Forest#EDE8D8 on #1B3A2B
eg mark Easy Grants
Horizontal lockup — lightMark beside wordmark, Forest on Parchment
eg mark Easy Grants
Horizontal lockup — darkMark beside wordmark, Parchment on Forest
eg mark Easy Grants
Stacked lockup — lightMark above tracked wordmark, for square formats
eg mark Easy Grants
Stacked lockup — darkMark above tracked wordmark, for social avatars
Minimum size

Don't run the mark below roughly 32px tall — the small circle and the crossing point are the first details to close up.

Clear space

Keep space around the mark at least equal to the width of its descender loop. Don't crowd it against text or edges.

Don't recolor

Use Forest or Parchment only. No gradients, no Moss fill, no drop shadows on the mark itself.

Don't distort

Scale proportionally. Never stretch, skew, or independently resize width vs. height.

Note on this file These are high-resolution raster exports pulled from the Claude Design output, not vector paths — fine for web use at these sizes, but for print, favicons, or anything that needs to scale further, export the actual vector (SVG/AI) directly from the Claude Design project, which is where the clean paths live.